We believe in the power of being subtly striking: This belief is not only applied to our aesthetics and collection, but it is at the core of everything we do. We work hard to make a positive impact for our consumers and the planet, to contribute to a better tomorrow in fashion, eager to overperform instead of overpromising – thus striking, but in a subtle and humble way, always looking for ways to find a creative balance between aesthetics and ethics.

Our philosophy is based on the following pillars:

People, Longevity, Quality, Transparency and Respect. We are a small team with limited capacities, yet we take great efforts to ensure our collections create the best balance between design and sustainability. And when talking about sustainability, we do not focus on the garment itself, but on the entire value chain – starting from the crop and ending with our societal responsibility.

These are the rules we play by

            1. Do as little harm to nature as possible
            2. Treat workers the way you would like to be treated
            3. Fight for an equal rainbow society
            4. Walk the extra mile to heal the world

Let us take you on our journey and share the beliefs that dictate all our doing:

 

Our philosophy is based on the following pillars:

People, Longevity, Quality, Transparency and Respect. We are a small team with limited capacities, yet we take great efforts to ensure our collections create the best balance between design and sustainability. And when talking about sustainability, we do not focus on the garment itself, but on the entire value chain – starting from the crop and ending with our societal responsibility.

These are the rules we play by

  1. Do as little harm to nature as possible
  2. Treat workers the way you would like to be treated
  3. Fight for an equal rainbow society
  4. Walk the extra mile to heal the world

Let us take you on our journey

and share the beliefs that dictate all our doing:

Do no harm

Fashion can be a dirty industry. It is one of the most harmful industries worldwide when it comes to negative environmental impact. This is why we constantly work on our fabrics, sourcing and transportation strategy. Most of fashion’s negative impact happens in the sourcing and processing of fabrics, which is why we take a very close look here. Not all of our fabrics and ingredients are to be considered a 100 % sustainable alternative to conventional materials, but we are growing the portion of “better” fabrics steadily.

We have eliminated silk, leather, conventional cotton as well as virgin wool products, given the fact that they are rated to have the highest in impact on global warming, water and chemistry consumption as well as eutrophication.

Innovation in fabric manufacturing is fortunately taking up great dynamics and new opportunities come up constantly, we commit ourselves to constantly stay updated and informed.

 

Humanity first

The Fashion industry nowadays is struggling with a constant trade-off between profit and people and our environment. We know that this can be different, and we want the hands involved in the creation of our garment to be appreciated and treated with respect and fairness. This is why we have decided to buy our own production facility and build our own team. We today run two small manufacturing sites in Serbia, producing 90% of our collections (except knitwear). We pay our workers fair wages, every hour of overtime is being compensated and we maintain high hygiene and safety standards. We value experience and support new talent – many of the ladies at Mykke Hofmann d.o.o are 50+, whereas our production manager is 24.

Take a sneak peek into our factory: MYKKE HOFMANN SERBIA

 

Share, no matter how little you have

Since May 2020, we have started a long-term charity relationship with TIAFI a project supported by the Avicenna foundation and the 3 Musketeers. The tiafi centre in Izmir is giving shelter and support to refugee families from Syria, with a strong focus on women and children.

Amongst other activities TIAFI provides free meals, education, rehabilitation and psychological support for traumatized children. They also offer vocational workshops for Syrian refugee women to learn sewing, jewelry making and leather crafts. Read all the details on their website: https://tiafi.org/

And the best thing is that we integrate you as a customer / brand ambassadors into our goodness. Here’s how - Mykke Hofmann is donating

1€ for every new Newsletter Subscriber

3€ for every image in a MH look with tag @mykkehofmann and hashtags #mykkehofmann #dogoodgetgood

10€ for every purchase in our Onlineshop

 

to the TIAFI centre. We will keep you informed about the contributions and outcomes via Instagram, stay tuned!

 

 

Share, no matter how little you have

Since May 2020, we have started a long-term charity relationship with TIAFI, a project by the Avicenna foundation. The tiafi centre in Izmir is giving shelter and support to refugee families from Syria, with a strong focus on women and children.

Amongst other activities TIAFI provides free meals, education, rehabilitation and psychological support for traumatized children. They also offer vocational workshops for Syrian refugee women to learn sewing, jewelry making and leather crafts. Read all the details on their website: https://tiafi.org/

And the best thing is that we integrate you as a customer / brand ambassadors into our goodness. Here’s how….

1€ for every new Newsletter Subscriber

5€ for every image in a MH look with tag @mykkehofmann and hashtags #mykkehofmann #dogoodgetgood

20€ for every purchase in our Onlineshop

 

We will keep you informed about the contributions and outcomes via Instagram, stay tuned!

 

Diversity

We believe that to advocate of equality you start with advocating sameness: at the very core, we are all the same. We are humans.

All the other colors and facets of a human being are simply value added content. We live in a vibrant company ecosystem, in which gender, origins, age and sexual preferences are of no matter.

That said, we focus on employing women rather than men and developing young female talent, as the battle against gender inequality is yet not won.

 

Do no harm

Fashion can be a dirty industry. It is one of the most harmful industries worldwide when it comes to negative environmental impact. This is why we constantly work on our fabrics, sourcing and transportation strategy. Most of fashion’s negative impact happens in the sourcing and processing of fabrics, which is why we take a very close look here. Not all of our fabrics and ingredients are to be considered a 100 % sustainable alternative to conventional materials, but we are growing the portion of “better” fabrics steadily.

We have eliminated silk, leather, conventional cotton as well as virgin wool products, given the fact that they are rated to have the highest in impact on global warming, water and chemistry consumption as well as eutrophication.

Innovation in fabric manufacturing is fortunately taking up great dynamics and new opportunities come up constantly, we commit ourselves to constantly stay updated and informed.

 

 

Our Fabrics

Here’s a quick overview on the fabrics we work with and the next steps we want to take in our sourcing strategy:
(Take a close look at the product descriptions in our online-shop and on the care label for more information.)

EcoVero Viscose by Lenzing

Ecovero is produced using pulp which is derived from wood, sourced from responsibly managed forests. The manufacturing of ECOVERO™ fibers generates up to 50% lower emissions and water impact compared to generic viscose. CO2 emissions and fossil resource usage are approximately half that of the industry average.

So Ecovero is a more sustainable alternative to conventional viscose. That said, we are currently using material blends of Ecovero with regular Viscose. Why? Because 100% Ecovero will very soon start to pill tremendously and at the moment, there is still little acceptance for such “quality” issues within our customer group. We are nevertheless eager to change this and believe that either through product innovation or customer awareness, we will soon be able to offer you even more sustainable products.

 

Tencel

TENCEL™ (by Lenzing) is a regenerated cellulose fiber that can be used as an alternative to silk, regular viscose and cottons. It is part of the Rayon family, made from renewable wood materials (Eucalyptus). Cotton needs much more land to grow than Eucalyptus. Tencel is also produced without the use of pesticides or insecticides. It is also much more water efficient than many other fabrics and has a closed loop production process – meaning over 99% of the non-toxic solvent is recycled and pushed back into the system instead of flushing it out as wastewater.

 

 

Organic Cotton & Denim

We work with Organic Cottons certified by GOTS or OCS. What’s so good about this? It doesn’t allow the use of genetically modified seeds and restricts the use of many chemicals. It still uses water and land but it helps sustain the land it is grown on through crop rotations, natural ways of controlling pesticides, and it is usually rain fed. For more details, feel free to dig into the operating principles of GOTS and OCS.

Recycled Polyester blends

We have banned leather from our collection and work with polyester alternatives. We are aiming to achieve the biggest portion of recycled material for all our polyester programs, at the moment, this is still only 30%

Why not a 100%? Because polyester gets very firm in the recycling process, and the bigger the portion of recycled polyester, the stiffer the garment. It is possible to use a higher portion of recycled polyester and to use chemicals to soften it. But this again requires the use of toxic elements in processing that end up in ground water. Yet, (partially) recycled polyester is a good alternative to conventional leather as well as other materials like silk, as the latter have a higher negative impact on water scarcity, global warming and eutrophication.

 

Wool & Knits

For Wool / Knitwear, we work with either Merino Wool certified by the woolmark label or with recycled wool (100%)

In the next step, we will move on to KBT wool (controlled biologically animal husbandry) certified by GOTS. From our SS21 collection on, we will fully refrain from using any Cashmere products. Currently we still have single products with Cashmere blends. The global demand for it has led to goats overgrazing in Mongolia. It's basically turning grasslands into deserts. There are solutions that are better than conventional Cashmere but they are very pricey and we would like to leave that to the Cashmere expert brands!

Regional Value Chain

All our sourcing and production happens within Europe. Our fabrics mostly derive from Italy, Portugal and Turkey. Some from Germany. Apart from sourcing locally, we are also reducing the amount of partners we work with in order to minimize transportations. At the moment, we work with around 10 suppliers or all components of production - fabrics, trimmings and other parts like labelings, hangtags, packaging.

 

Buy less, choose well

We want to encourage our customers to invest into garments that they will love and wear very often. We want you to wear our pieces for years, even decades, to come. That’s why we source enduring materials and invest a lot of time into perfect fit and quality. That’s our definition of slow fashion. We would like to encourage you to ask yourself: do I have several occasions and situations in mind where I can wear this piece? Do I need it, does it match many of the styles in my closet? Will I wear this piece in a few years? If the answer to one of those is no… think twice before you purchase.

We always have those questions in mind when working on our collections. We incorporate a lot of “cross seasonal” styles and colors like nudes, beige/greige and khaki tones, and black + white of course. We never focus too much on trends but rather embrace them when they fit our DNA. Quality and thus endurance are aspects that are deeply incorporated into our design evaluation. And of course, we make sure to work with garments that have a long lifetime and are easy in care.

 

Wear more, care more

We all love fresh, clean, tidy stuff. But we tend to wash too much and use too much energy to maintain our garments. Mother nature would be happy if we would all behave a bit more like grandma did. By caring for your garments in the right way you can reduce negative environmental impact. We have collected a few ideas on how you can ensure a long life of your clothes and reduce the waste and energy consumption involved. Follow this Link to read about them.

CARE ABOUT YOUR CLOTHES

 

Honesty & Transparency

Instead of overpromising, we prefer to deliver and communicate transparently. In our hyperconnected, super speedy world, there is still a lack of common definition on what exactly sustainability means and how to measure it. Our approach is to share our beliefs, story and the sustainability journey we are on. Mykke Hofmann has not started off as an advocate of sustainability when founded in early 2017. It was in a team meeting in summer 2017, when one of us watched the documentary “the true cost of fashion” that we took up the discussion. It has taken us some time to educate ourselves and develop ways to improve our ways of doing business.

We know we still have a lot of homework to do and we want you to challenge us on our journey. But we are also proud of what we have achieved so far and how beautifully our collection mingles a respectful, sustainable approach with a high level of design and specialty.

If there is anything that you want to tell us or receive more insights to, shout out:

customercare@mykkehofmann.com