Ethos

Mykke Hofmann is always looking for ways to find a creative balance between aesthetics and ethics. We believe in the power of being subtly striking: This belief is not only applied to our aesthetics and collection, but it is at the core of everything we do. We work hard to make a positive impact for our consumers and the planet, to contribute to a better tomorrow in fashion, eager to over perform instead of overpromising – thus striking, but in a subtle and humble way, always looking for ways to find a creative balance between aesthetics and ethics.

We are a small team with limited capacities, yet we take great efforts to ensure our collections create the best balance between design and sustainability. And when talking about sustainability, we do not focus on the garment itself, but on the entire value chain – starting from the crop and ending with our societal responsibility.

Our philosophy is based on the following pillars


Our philosophy is based on the following pillars


We care for people

The Fashion industry nowadays is struggling with a constant trade-off between profit, people and our environment. We know that this can be difficult and we want the hands involved in the creation of our garment to be appreciated and treated with respect and fairness.

This is why we have decided to buy our own production facility and build our own team. We today run two small manufacturing sites in Serbia, producing 90% of our collections (except knitwear).

We pay our workers fair wages, every hour of overtime is being compensated and we maintain high hygiene and safety standards. We value experience and support new talent – many of the ladies at Mykke Hofmann d.o.o are 50+, whereas our production manager is 24.

Take a sneak peek into our Production page.

Share, no matter how little you have

In line with DHL’s commitment to support the future of younger generations, all proceeds from the sale of our DHL and Mykke Hoffmann Forever Pieces collection will be donated to DHL partner since 2011, the SOS Children’s Villages.

SOS Children’s Villages are the world’s largest non-profit organization focused on supporting children without parental care and families at risk. Together we have been effecting change for young people aged 15-25 across the world, BY supporting them with building their job skills and getting them ready for employment or entrepreneurship.

You can shop the Mykke Hofmann & DHL forever pieces collection here.

 

 

Design for the future & do no harm

Fashion can be a dirty industry. It is one of the most harmful industries worldwide when it comes to negative environmental impact. This is why we constantly work on our fabrics, sourcing and transportation strategy. Most of fashion’s negative impact happens in the sourcing and processing of fabrics, which is why we take a very close look here. Not all of our fabrics and ingredients are to be considered a 100 % sustainable alternative to conventional materials, but we are growing the portion of “better” fabrics steadily.

We have eliminated silk, leather, conventional cotton as well as virgin wool pro- ducts, given the fact that they are rated to have the highest in impact on global warming, water and chemistry consumption as well as eutrophication. Innovation in fabric manufacturing is fortunately taking up great dynamics and new opportunities come up constantly, we commit ourselves to constantly stay updated and informed.

For all details on on the fabrics we work with and the next steps we want to take in our sourcing strategy visit our Fabrics and care page

Buy less, choose well

We want to encourage our customers to invest into garments that they will love and wear very often. We want you to wear our pieces for years, even decades, to come. That’s why we source enduring materials and invest a lot of time into perfect fit and quality. That’s our definition of slow fashion. We would like to encourage you to ask yourself: do I have several occasions and situations in mind where I can wear this piece? Do I need it, does it match many of the styles in my closet? Will I wear this piece in a few years? If the answer to one of those is no... think twice before you purchase.

We always have those questions in mind when working on our collections. We incorporate a lot of “cross seasonal” styles and colors like nudes, beige/greige and khaki tones, and black + white of course. We never focus too much on trends but rather embrace them when they fit our DNA. Quality and thus endurance are aspects that are deeply incorporated into our design evaluation. And of course, we make sure to work with garments that have a long lifetime and are easy in care.

Wear more, care more

We all love fresh, clean, tidy stuff. But we tend to wash too much and use too much energy to maintain our garments. Mother nature would be happy if we would all behave a bit more like grandma did. By caring for your garments in the right way you can reduce negative environmental impact. We have collected a few ideas on how you can ensure a long life of your clothes and reduce the waste and energy consumption involved. To read more about that visit our Fabrics and care page.

Honesty and transparency

Instead of overpromising, we prefer to deliver and communicate transparently. In our hyperconnected, super speedy world, there is still a lack of common definition on what exactly sustainability means and how to measure it. Our approach is to share our beliefs, story and the sustainability journey we are on. Mykke Hofmann has not started off as an advocate of sustainability when founded in early 2017. It was in a team meeting in summer 2017, when one of us watched the documentary “the true cost of fashion” that we took up the discussion.
It has taken us some time to educate ourselves and develop ways to improve our ways of doing business.

We know we still have a lot of homework to do and we want you to challenge us on our journey. But we are also proud of what we have achieved so far and how beautifully our collection mingles a respectful, sustainable approach with a high level of design and specialty.

If there is anything that you want to tell us or receive more insights to, shout out: customercare@mykkehofmann.com

We care for people

The Fashion industry nowadays is struggling with a constant trade-off between profit, people and our environment. We know that this can be difficult and we want the hands involved in the creation of our garment to be appreciated and treated with respect and fairness.

This is why we have decided to buy our own production facility and build our own team. We today run two small manufacturing sites in Serbia, producing 90% of our collections (except knitwear).

We pay our workers fair wages, every hour of overtime is being compensated and we maintain high hygiene and safety standards. We value experience and support new talent – many of the ladies at Mykke Hofmann d.o.o are 50+, whereas our production manager is 24.

Take a sneak peek into our Production page.

Share, no matter how little you have

In line with DHL’s commitment to support the future of younger generations, all proceeds from the sale of our DHL and Mykke Hoffmann Forever Pieces collection will be donated to DHL partner since 2011, the SOS Children’s Villages.

SOS Children’s Villages are the world’s largest non-profit organization focused on supporting children without parental care and families at risk. Together we have been effecting change for young people aged 15-25 across the world, BY supporting them with building their job skills and getting them ready for employment or entrepreneurship.

You can shop the Mykke Hofmann & DHL forever pieces collection here.

Design for the future & do no harm

Fashion can be a dirty industry. It is one of the most harmful industries worldwi- de when it comes to negative environmental impact. This is why we constantly work on our fabrics, sourcing and transportation strategy. Most of fashion’s negative impact happens in the sourcing and processing of fabrics, which is why we take a very close look here. Not all of our fabrics and ingredients are to be considered a 100 % sustainable alternative to conventional materials, but we are growing the portion of “better” fabrics steadily.

We have eliminated silk, leather, conventional cotton as well as virgin wool pro- ducts, given the fact that they are rated to have the highest in impact on global warming, water and chemistry consumption as well as eutrophication.

Innovation in fabric manufacturing is fortunately taking up great dynamics and new opportunities come up constantly, we commit ourselves to constantly stay updated and informed.

For all details on on the fabrics we work with and the next steps we want to take in our sourcing strategy visit our fabrics and care page.

Buy less choose well

We want to encourage our customers to invest into garments that they will love and wear very often. We want you to wear our pieces for years, even decades, to come. That’s why we source enduring materials and invest a lot of time into perfect fit and quality. That’s our definition of slow fashion. We would like to encourage you to ask yourself: do I have several occasions and situations in mind where I can wear this piece? Do I need it, does it match many of the styles in my closet? Will I wear this piece in a few years? If the answer to one of those is no... think twice before you purchase.

We always have those questions in mind when working on our collections. We incorporate a lot of “cross seasonal” styles and colors like nudes, beige/greige and khaki tones, and black + white of course. We never focus too much on trends but rather embrace them when they fit our DNA. Quality and thus en- durance are aspects that are deeply incorporated into our design evaluation. And of course, we make sure to work with garments that have a long lifetime and are easy in care.

Wear more, care more

We all love fresh, clean, tidy stuff. But we tend to wash too much and use too much energy to maintain our garments. Mother nature would be happy if we would all behave a bit more like grandma did. By caring for your garments in the right way you can reduce negative environmental impact. We have collected a few ideas on how you can ensure a long life of your clothes and reduce the waste and energy consumption involved. To read more about that visit our Fabrics and care page.

Honestly and Transparency

Instead of overpromising, we prefer to deliver and communicate transparently. In our hyperconnected, super speedy world, there is still a lack of common definition on what exactly sustainability means and how to measu- re it. Our approach is to share our beliefs, story and the sustainability journey we are on. Mykke Hofmann has not started off as an advocate of sustainability when founded in early 2017. It was in a team meeting in summer 2017, when one of us watched the documentary “the true cost of fashion” that we took up the discussion. It has taken us some time to educate ourselves and develop ways to improve our ways of doing business.

We know we still have a lot of homework to do and we want you to challenge us on our journey. But we are also proud of what we have achieved so far and how beautifully our collection mingles a respectful, sustainable approach with a high level of design and specialty.

If there is anything that you want to tell us or receive more insights to, shout out to customercare@mykkehofmann.com