Hello My name is Jelena Hofmann. I was born in Belgrade / Serbia 1983, raised in Lagos Nigeria and now living with my husband and son in Munich. My other baby is Mykke Hofmann, born in 2017.
As my brand grew to become more sustainable on all ends a fantastic opportunity came across our way - I was able to buy and set up a production site back in my hometown Belgrade where we now approximately employ 40 women. They get paid fair wages which are over average in Serbia and the advantage for us is that we are able to control every step of production of the Mykke Hofmann pieces, beginning from the first sketch, ending with a finished piece. This is totally worth working for.
I want to empower women by giving them a great feeling that will support them in pursuing what they’ve set their minds to. That’s my goal and each piece of Mykke Hofmann is designed to make women feel special and invincible.