There is a saying used in the Balkans: Grain by grain makes bread. The first grain on our journey to a fully controlled value chain we sowed in April 2017, when we decided to take over a manufacturing site in Serbia, Jelena’s home country. Today, all Mykke Hofmann collections are produced by our team in the little village called Umcari, 30 km away from Serbia’s capital Belgrade.

How we operate

We employ about 40 people. Part of the team are locals, part of them we drive to Umcari and back home every day. We have a little bus and a driver for that (no train connections in Serbia's countryside) Additionally we have a separate rented space in Belgrade for part of our team and freelancers who can’t travel.

 

The lovely people who work for us in Umcari / Serbia

 

Zorica

Violeta

Tanja

Stana

Ruza

Mira

Tanja

Milovina

Marina

Marija

Jovana

Jelena

Jelica

Ivana

Gorica

Goca

Dubravka

Branka

Bojana

Biljana

Miljko

We pride ourselves in fair fashion. All of our workers are paid 50% above regulated wages and work with super new equipment. We sup- port young talent and value experience. Our production manager Jovana is 24 and our average seamstress is 50 years old. We have the flexibility to handle smaller quantities, but also the ability to scale up.

 

 

The lovely people who work for us in Umcari / Serbia

 

Zorica

Violeta

Tanja

Stana

Ruza

Mira

Tanja

Milovina

Marina

Marija

Jovana

Jelena

Jelica

Ivana

Gorica

Goca

Dubravka

Branka

Bojana

Biljana

Miljko

 

Manufacturing services

Apart from our own collections, we’re also manufacturing for other small and medium sized labels. Our vision is to further develop that business and create a separate healthy business in Serbia, employ more people and, within our tiny possibilities, help re-grow the Serbian textile industry, which was pretty strong in the 70ies and 80ies.

No waste

Another good thing about controlling your production is you have access to all leftover fabrics created in the manufacturing process and can make sure it doesn’t simply get thrown away. We try to use every single inch of a fabric. When we have larger amounts of leftover fabric, we work on little upcycling capsules. Smaller scraps are used for give aways like totes and accessoires, and in times of corona ofc. masks!

The smallest scraps are gifted to sound studios in Belgrade, who transfer them into sound isolation.

Part of our journey to better standards is also that we are working on a Global Organic Textile Standard certification for the factory. Mainly this is about health and security, but also the clear differentiation of organic fabrics and non-organic fabrics. We’re running monthly controls regarding noise exposure, air quality and several other security aspects.