In a nutshell: being a sustainable fashion-consumer is pretty much about acting like people would have 100 years ago, before globalization and mass production kicked in. It is very much based on knowing a garment’s worth and not treating it as a commodity. Knowledge is power so educate yourself on the impact your decisions have and be ready to take an extra effort sometimes.

We work hard to make a positive impact for our consumers and the planet, preferring to over-perform silently instead of overpromising. Find out about our definition on the word "Sustainability" and our operating guidelines.