We believe in the power of being subtly striking: This belief is not only applied to our aesthetics and collection, but it is at the core of everything we do. We work hard to make a positive impact for our consumers and the planet, to contribute to a better tomorrow in fashion, eager to overperform instead of overpromising – thus striking, but in a subtle and humble way, always looking for ways to find a creative balance between aesthetics and ethics.
We are a small team with limited capacities, yet we take great efforts to ensure our collections create the best balance between design and sustainability. And when talking about sustainability, we do not focus on the garment itself, but on the entire value chain – starting from the crop and ending with our societal responsibility.
Our philosophy is based on the following pillars: