A place called home

Belgrade - Serbia, 30.10.2018

If you’re an Ex-Pat, you know how it feels when you meet a person with the same roots out there in the big wide world. You immediately feel connected and familiar, you start talking in your mother tongue. That is how it was when we „met“ Tijana Tamburic – cofounder of Female Narratives (UK) – via „The Internet“ in 2017.  When this year, we decided to create a portrait of our manufacturing site in Umcari, Serbia –  Tijana and her network of creatives from all over Europe would not only be the best, but the right people to do this. Watch the Factory portrait created with the Female Narratives Team.

The outcome of that journey was not only that factory-portrait of ours but also a gift. Tijana, Julia (the Director and DOP) and their team created this amazing short film called DOMOVINA – meaning Homeland in Serbian. It was their passion project to contemplate the notion of the word ‘home’ and what it means to our current generation of global millennial citizens and for the future. What does home mean if you are of mixed heritage? If you were raised in several places? If you are always moving?


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The protagonist, through moments of recorded conversation, describes what home means to her. Through her story of nostalgia we are taken on a visual tour of Serbia, from its socialist-architecture-filled capital Belgrade to its medieval capital, Krusevac (now a town on the edge of collapse) to deep in its beautiful nature, fields and farms.

All the clothes in the video are made in our female-owned factory in the village of Umcari, 35km from Belgrade.

We are grateful not only for this beautiful piece of content, but also for the special connection we’ve made with the incredible women in charge.



A film by Julia Shashkina. Words by Tijana Tamburic. Music by Ivana Djordjevic. Location scouting by Ljubica Arsic & Jovana Lutovac.

Size chart in cm


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