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About us

We believe in the power of being subtly striking. More precisely, we believe in the subtly striking power of femininity. We embrace natural, flowing materials, an alluringly feminine style, intricate details and women with attitude. We believe in the magic that happens when a woman wears clothes that put her on a stage, without making her feel dressed up. We believe that intellect, strength and independence do not interfere with the soft, beautiful and sensitive side of women. In fact, the combination of those two poles is meant to rule the world.

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Our factory in Umcari / Serbia

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Slow fashion with designs and products that are fully followed up internally and support craftsmanship.

We care about people and the one world we have.

Which is why we are very proud to run an own production site in Serbia, creating job opportunities and making sure workers are treated and paid fairly.

We maintain long-lasting relationships with our trusted regional suppliers, constantly review our resource consumption balance and offer our customers delivery solutions that will minimize waste.

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Zorica Petrovic at the cutting table in our production facility
Umcari / Serbia

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Be humble for you are made of earth. Be noble for you are made of stars.

– serbian proverb

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The Women behind

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The story of Mykke Hofmann is first of all the story of a long-lasting friendship between Sedina Halilovic and Jelena Hofmann – two women who met at high school and discovered they had more in common than their Balkan origins and their life embracing temper.

They shared a unique way of perceiving the role of fashion in a woman’s everyday life: What a woman wears should underline her femininity while making her feel strong. It was out of this shared conviction that they decided to create their own label. Not wanting to wait a day to be their own boss, they started the label straight after university. In the very beginning the two young girls work out of Jelena’s Parents’ attic at night, a transitional atelier at weekends, while working in their day jobs. Formed by this adventure full of important experiences, the matured founders now take their young label to the professional level of an international fashion brand. Today, Jelena and Sedina, modern mothers and self-made women, have grown through life’s challenges. „When we started off we had that romantic idea of a designer brand and how we could express our personalities with what we do. We’ve matured and today we consider ourselves business women rather than artists. It’s not about your own vision solely, it’s a lot about putting your customer first“ Jelena explains. Sedina adds to this: „Nevertheless, we’ll never forget where we came from. And we’ll never abandon that dreamy, slightly naive girls in our minds. It’s what drives us… Never lose your inner kid.“

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Sedina „Mykke“ Halilovic & Jelena Hofmann

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Our Team

Size chart in cm


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